Top tips for influencer marketing as a small business

Influencer marketing is often stereotyped as being picture-perfect Instagram models promoting anything from teeth whitening products to weight loss tea.  Although this is the reality for some, there is a large market of niche influencers out there that are both approachable and effective for marketing your business.  However, if you have no idea where to…

2020: year of the ‘cancel’

In the last few years but especially in 2020, we have seen the rise of ‘cancel culture’ online. The popular practice in which brands are publicly shamed and lose customer support is nothing new, but it is no longer reserved for oil companies and big tobacco, brand shaming is open to even the least expected.…


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