Beauty By Bronte is a freelance beautician based in Altrincham who approached On The Ball to help her with understanding where she wanted to take her brand and to organically grow her following on social media.
We had an initial meeting with Bronte and established that she wanted to give her brand and Instagram a more therapeutic and clinical style, moving away from the previously floral, dainty appearance.
BBB’s logo was changed to a refined cool green colour and we began incorporating the new brand colours into the content on her page to establish the new look and feel. We also added a watermark of the logo to each photo for a more professional touch.
OTB managed BBB’s Instagram page, posting approved and scheduled content including posts and stories. Each week we sent BBB a report with Instagram stats from the previous week and the proposed content for the week ahead for her to feedback on and approve.
Through a combination of improved content, hashtags, sponsored ads and ensuring we engaged with the right accounts on Instagram, we grew BBB’s following by 71% in six weeks. Average likes were also up 53% and comments up 200%.